Creative types within advertising agencies occasionally come up with campaign ideas that breach Advertising Standards Authority (ASA) rules or stray dangerously close to costly defamation or the infringement of third-party IP rights. To keep them in the ASA’s good books, agencies turn to specialist lawyers to provide copy clearance advice. They also seek advice in relation to contracts with their big-brand clients and the celebrities who appear in their clients’ commercials. This is an exciting area of legal practice, that involves non-contentious matters such as IP, licensing, production, financing and rights planning. A clutch of firms have specialist lawyers keen to keep the British industry safely at the vanguard of corporate creativity.