updated on 17 January 2023
Conducting in-depth research into a law firm before making an application is essential – it'll be challenging to secure a vacation scheme or training contract without doing so. Here’s a succinct guide on how to research law firms when applying for vacation schemes.
However, where you find this information isn’t always immediately clear. Read on for our advice on getting started – research is easy when you know how.
Why researching law firms is so important
Detailed investigation into legal practices is vital if you’re to convince recruiters to offer you a job. Law firms don’t want to read generic applications that you’ve clearly fired off to hundreds of potential employers, without fully understanding who they are and what they do.
First, to secure a place on a firm’s vacation scheme or training contract you must show future employers that you fully understand:
Doing all three is impossible without having first conducted detailed research into the firm in question.
Second, research is vital in differentiating firms and identifying the type of firm that’s right for you. And within each category, every firm is unique even though many of them look similar from the outside. It's hard to tell apart medium-sized commercial firms based in London, for example, until you get to know them individually, discover their USP and get a feel for their culture.
But remember that all firms have subtle differences to their competitors, and you’ll need to convey an appreciation of the specific firm you’re applying to in order to be successful and ensure you’re making the right choice.
Find out more about the type of work you’ll get involved in during a vacation scheme in these Vacation Scheme Insider reports.
How to get your research started
Now you know why doing this research is so vital, here’s how to get underway…
Kick off your investigations with us. The most logical starting point is the firm’s LawCareers.Net (LCN) directory entry, which contains an overview of the practice and its vital statistics, including:
A useful snapshot of the firm, this should be your first port of call as it allows you to identify quickly and easily whether this firm is a place you can imagine training.
Before you begin the next step and leave LCN for the firm's own website, see whether its LCN entry contains any additional features such as:
These will be in the tabs on the firm's basic entry; a good example is Shoosmiths’ profile, which contains most of the above.
All of these, from the commercial analysis of the Commercial Question section to the recruitment and application insight of Meet the Recruiter, help to create an accurate picture of:
All the above should heavily inform your applications if you decide that the firm might be the right fit.
If you have an account with LCN, you can store the information you need online on your My LCN dashboard. Using MyLCN to manage your legal career research will dramatically reduce the time your research takes and help you to keep track of the information you discover.
To find out more about how to use MyLCN, read:
Find firms' websites by clicking on the logo on their LCN listing or by doing a web search. This is where the in-depth knowledge on specialisations, geographical reach, ethos, and careers is lurking, so get as much from here as you can.
The amount of career information to be found can vary quite dramatically, but these days it's rare for sites to not contain a reasonably sized careers section. Some firms even have special mini-sites devoted solely to recruitment.
A word of warning though – be aware of parroting information from a firm’s website onto the application form. Recruiters won’t be impressed if a candidate quotes facts and figures that are easily available to find online without analysis or reasoning. You must do more digging if your goal is to impress.
Independent material on law firms can be found in publications such as The LawCareers.Net Handbook, Chambers UK Guide and the Legal 500.
These reliable sources will provide you with in-depth insight into the firm’s:
Each of these publications contain different material, so we recommend using them in conjunction to get the most rounded picture.
The LawCareers.Net Handbook is available to read for free online – the 2023 version of The Handbook is also available in physical form. To get your hands on a physical copy, check with your university careers service or law department. Alternatively, a limited number are available to order for free via the dashboard on your MyLCN account. The Chambers UK Guide and Legal 500 are also available online.
The legal press
The media is a fantastic place to find out how firms are perceived in the legal profession.
Try to look for news reports on topics such as:
Search LCN’s News section, The Lawyer, the Law Gazette, Legal Week, Legal Futures, The Times, and The Guardian.
For a detailed guide to the legal press and other useful sources in the media, see this Feature, 'A guide to commercial awareness' and for an overview of commercial issues to be aware of read LCN's Feature on 'Trending commercial issues to know about in 2022.'
Our recent 2022-23 guide to the legal profession is another great place to read about some of the key issues facing the legal profession, as well as headline-grabbing cases and mergers you should know about.
In the same way that the legal press gives insight into how firms are perceived by the wider legal community, so does social media. Twitter is an excellent platform that offers objective opinions on, and up-to-the-minute updates from, firms.
It's worth bearing in mind that Twitter and LinkedIn far outstrip Facebook or Instagram as tools for news and communicating with solicitors' firms (and barristers' chambers), as well as the highly active legal commentariat.
Also growing is firms and influencers using Instagram to interact with aspiring lawyers. Many firms and students are doing Q&As and making Instagram Live videos to share information about the legal world so following these accounts is a great way to find out about the profession and future employers. And some firms are slowly making their way onto TikTok too – stay tuned to see which law firm goes viral first…
For information on how to get the most out of social media, read our social media guide for aspiring lawyers.
Follow LawCareers.Net on:
Combining with and augmenting the profession's widespread use of Twitter, legal blogging has also grown into a sizeable, committed, and switched-on pool of regular bloggers from different areas of the legal sector.
You should be galvanised enough to incorporate a little blog-based research into your training contract hunt – this highly active community expresses viewpoints from all levels of the profession, from in-house solicitors and magistrates to trainees, recently-qualified lawyers, law journalists and aspiring lawyers.
You can glean a lot of privileged information about firms from people in the know who aren’t afraid of being candid about their opinions. Keeping up with legal bloggers is another great way to keep your finger on the pulse of the profession.
Being informed about current events and issues within the law will help you to make the right decision regarding which firms you apply to.
So, you’ve conducted some thorough research online and feel that you’ve built a good picture of the firm, and why it’s somewhere you’d like to work. Now it's time for the most important step – researching face to face.
However great a firm may seem on paper, until you meet its representatives you can't know for sure whether it's the place for you. There are plenty of ways to get in contact with law firms' representatives, including law fairs, presentations, open days and networking events.
Go prepared, having thought in advance of a few questions you'd like to know the answers to, and you might even get yourself noticed by the graduate recruiters.
You can also listen to episode 10 of The LawCareers.Net Podcast which explains the importance of networking and shares tips on how to approach networking events with insights from Alex Lima and Ayaz Saboor.
Follow each step outlined above and use MyLCN to keep track of the data you unearth, and you'll have all the info you need to make that winning application. All that's left now is to get digging – good luck!