Alin George Ilinca - Wrestle with PESTLE: Twitter becoming X
Posted on 03 October 2023
Twitter, the platform that’s been synonymous with microblogging and real-time updates, has undergone a radical transformation under Elon Musk’s leadership which purchased Twitter in October 2022. The iconic bird logo has been replaced with a new ‘X’ logo to align with Musk’s vision of creating a comprehensive “everything app” with more than just text-based updates.