Law Society issues new social media guidance for legal professionals
updated on 03 November 2025
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The Law Society of England and Wales provided its updated guidance on social media use, outlining the risks of the rise of AI-generated content, and the ethical considerations for solicitors posting and interacting online.
The new guidance is aimed at any practitioner or practice making use of social media, whether for personal or professional use. The Law Society also set out the importance of being clear about an organisation or professionals’ purpose and target audience for a social media platform, as well as offering advice to reduce risk by ensuring compliance, confidentiality, accuracy and consistency. It also outlined the different social media platforms and their privacy settings, made suggestions for approaching client contact on social media, and highlighted the benefits of a social media strategy and what this should include.
Law Society President Mark Evans highlighted: “Personal integrity is central and must underpin our members’ professional conduct online. This includes being mindful of how comments may impact you and your firm’s image and reputation.”
The guide also highlights the ethical concerns of AI usage, including:
- the potential for profiling;
- unfair biases that may influence recruitment; and
- the risk of users being exposed only to content that aligns with their existing preferences or beliefs, a phenomenon referred to as ‘filter bubbles’ or ‘echo chambers’.
Therefore, the Law Society emphasised the importance of checking the accuracy of AI-generated content to prevent misinformation. Evans said: “[AI technology] can support users by assisting in content creation and improving engagement, enabling solicitors to target specific audiences with tailored messages.
“However, it’s essential to verify AI-generated content, as there’s a significant risk of misinformation, disinformation and clickbait content.
“Our guidance should help members to use generative AI in a responsible and ethical way.”
